IMI Brand Guidelines


IMI Brand Guidelines

Below are few guidelines for working with IMI brand resources - please take a moment to familiarize yourself with them. You can download individual assets in each section or just grab all the assets in the .zip file below.



IMI Letterhead Template

IMI Presentation Package

IMI Brand Colors ASE

Logo Guidelines

By incorporating a sophisticated, yet unintrusive typographic “IMI” logo design we have in many respects, captured the personality, culture and brand attributes of IMI Agency. In this new brand language, the Logo serves as a central  and unwaivering tool, providing a cohesive voice applicable to the wide range of functions this company represents. This level of cohesive brand flexibilty allows for a message clarity IMI has yet to express in its many client touchpoints. Contact Creative Services for additional details or questions.


// Logo Downloads

SOLO LOGO // Dark Logo for light background [eps or png| Light Logo for dark background [eps or png]

STACKED LOGO // Dark Logo for light background [eps or pngLight Logo for dark background [eps or png]

HORIZONTAL LOGO // Dark Logo for light background [eps or pngLight Logo for dark background [eps or png]


Our typeface is Gotham from type foundry Hoefler & Frere-Jones. Gotham is that rarest of designs, the new typeface that somehow feels familiar. From the lettering that inspired it, Gotham inherited an honest tone that's assertive but never imposing, friendly but never folksy, confident but never aloof. The inclusion of so many original ingredients — a lowercase, italics, and a comprehensive range of weights — enhances these forms' plainspokenness with a welcome sophistication, and brings a broad range of expressive voices to the Gotham family. Please contact Creative Services to obtain your license to the font files.


Using Gotham in official documents like letterhead or even presentations couldn't be simpler. Gotham should be used in all communication materials. Be sure to use type size and weight to establish a clear hierarchy of information. Remember, these are just guidelines, so feel free to use the type family as you see necessary to get your point across - professionally. 



// Letterhead + Presentation Downloads


PRESENTATION TEMPLATE // includes font embed instructions [.zip] 

Brand Colors

These are the IMI brand colors. Contact Creative Services with questions or concerns regarding usage.

CMYK// 27/1/17/0

RGB// 183/223/214

HEX// #b7dfd6

PANTONE// 566u


CMYK// 62/55/59/32

RGB// 87/86/81

HEX// #595955

PANTONE// 419u


CMYK// 0/58/81/0

RGB// 255/134/64

HEX// ff8640

PANTONE// 1505u


// Color Downloads

Entire Palette// Adobe compatible ASE File [.ASE]





Create, explore, download, and save color themes wherever you are inspired. 


Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.


Inspired photos centered around a particular shade or color scheme, ranging from orange to burgundy to leopard print.

Color Index

The human eye and brain experience color physically, mentally and emotionally. As a result, colors themselves have meanings. Color symbolism is often a cultural agreement, and opinions about the associations are varied and sometimes conflicting.

The color Index provides a sampling of color meanings, associations and anecdotal information about some primary colors.



ASSOCIATED WITH > fire, blood, sex

POSITIVES > passion, love, blood, energy, enthusiasm, excitement, heat, power

NEGATIVE > agression, anger, battle, revolution, cruelty, immorality




POSITIVES > intellect, wisdom, optimism, radiance, joy, idealism

NEGATIVES > jealousy, cowardice, deceit, caution




POSITIVE > knowledge, coolness, peace, masculinity, contemplation, loyalty, justice, intelligence

NEGATIVE > depression, coldness, detachement, apathy




ASSOCIATED WITH > plants, nature, environment

POSITIVE > fertility, money, growth, healing, success, nature, harmony, honesty, youth

NEGATIVE > greed, envy, nausea, poison, corrosion, inexperience



ASSOCIATED WITH > royalty, spirituality

POSITIVE > luxury, wisdom, imagination, sophistication, rank, inspiration, wealth, nobility, mysticism

NEGATIVES > exaggeration, excess, madness, cruelty



ASSOCIATED WITH > autumn, citrus

POSITIVE > creativity, invigoration, uniqueness, energy, vibrancy, stimulation, sociability, health, whimsy, activity

NEGATIVE > crassness, trendiness, loudness



ASSOCAITED WITH > night, death

POSITIVE > power, authority, weight, sophistication, elegance, formality, seriousness, dignity, solitude, mystery, stylishness

NEGATIVE > fear, negativity, evil, secrecy, submission, mourning, heaviness, remorse, emptiness



ASSOCIATED WITH > light, purity

POSITIVE > perfection, marriage/wedding, cleanliness, virtue, innocent, lightness, softness, sacredness, simplicity, truth

NEGATIVE > fragility, isolation



ASSOCIATED WITH > neutrality

POSITIVE > balance, security, reliable, modesty, classicism, maturity, intelligence, wisdom

NEGATIVE > lack of commitment, uncertainty, moodiness, cloudiness, old age, boredom, indecision, bad weather, sadness




Submission Dates | Costs

American Graphic Design Awards > TBD 

American Package Design Awards > TBD

The American Graphic Design Awards is our four decade old flagship competition, and is open to everyone in the graphic arts community — graphic design firms, advertising agencies, inhouse corporate and institutional designers, publishers and other media. It honors outstanding new work of all kinds in 23 categories from print and packaging to internet and interactive design.

- Learn more at GD USA


Submission Dates | Costs

Poster Design Awards > TBD

Promotion & Marketing Design Awards > TBD

InHowse Design Awards > TBD

Your work is judged.  Your creative ideas are put to the test every day.  Sometimes, by people who don’t understand the nuances of design.  Frustrating, yes, necessary, yes, but when your ideas are inline with your client’s goals, the result is magic.  The team at HOW Magazine know the daily struggles designers face, and for the past 29 years, have been there to help with techniques, products, and networking opportunities.  Isn’t time to have your work judged by professionals in the industry?  By people who understand what you do for a living?  The design competitions from HOW Magazine give you your shot at huge exposure to potential clients.  We know you have a special piece that makes you say to yourself, “Wow, this is awesome”.  That’s the piece we want to see in our distinguished competitions.  That’s your work that we want to share with the industry.  Give yourself that chance.

Whether you’re an in-house designer, go it alone as a freelancer, or just starting out as a student, competition is fierce in our industry.  You are competing for work, clients, positions, and bragging rights.  HOW Magazine has some of the best competitions in the industry to show off your work.  Use the market reach of HOW Magazine to increase your exposure in print and online and get your work in front of potential clients and claim the bragging rights of an award winner.  Tempus fugit, enter now.

HOW magazine sponsors several high-profile graphic design competitions annually, and is affiliated with competitions sponsored by sister publications Print and I.D.

- Learn more at HOW Design


Submission Dates | Costs

PRINT Celebrates Design Awards > TBD

An invitation can set the tone for an event that is business or personal. While a thoughtful holiday gift can send a powerful message to your clients and help you attract new ones. The Print Celebrates Design Competition is an opportunity for designers to enter their work throughout the year that not only celebrates specific events and holidays but also shows off their design sensibility.

- Learn more at PRINT Magazine


Submission Dates | Costs

Print and Packaging Awards

Unlike newer competitions, Creativity International has the tradition, respect and reach that makes winning our award meaningful. Creativity International Awards is one of the longest running INDEPENDENT international advertising and graphic design competitions. Established as a traveling exhibit in conjunction with Art Direction Magazine" in 1970. The Creativity Awards Annual replaced the traveling exhibit and became one of the first books to showcase leading-edge design not just from New York, but from across America and all points of the globe. Over the years, the book has grown in size, scope and style. The Creativity International Awards is judged by a panel of advertising and design professionals who volunteer their time and knowledge without personal agenda or bias. To provide fresh perspectives, new judges are selected from year to year.

We are a print design competition, a web design competition, and an advertising design competition. Our categories run the gamut from Annual Reports to Sales Films, from Magazine Photography to Consumer Websites, from Logos and Trademarks to Ambient Media. Each year the judges choose the best designs, advertisements, marketing materials, websites, and commercials from all over the world to be reproduced in the 400-page Creativity Awards Annual.

- Learn more at Creativity International Awards


Submission Dates | Costs

Marcom Awards > TBD

MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world. The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.

- Learn more at Marcom Awards

Design Slang

Design Slang

The Urban Dictionary Of Design Slang

Thanks to FastCompany for curating this little dictionary:


2x2 n. The design world’s favorite visualization of strategy. Typical axis labels include "high cost/low cost" "emotional/rational" "mild/wild" (Source: Dana Krieger, Minus-8)


A bunch of numpties n. A group of idiots. Can also be used to refer to placeholder elements on a page that have zero UX thinking behind them. (Source: Kate Proulx, Huge)

A magnet that acquires meaning n. A design that gets recognized over times, and becomes associated with people's experiences. For example, your first MP3player. (Source: Team, Ammunition Group)

Above the fold adj. "This term is about whatever content can be seen on a web page before the user starts to scroll. It originates from the print industry, where above the fold meant the top half of a front page on a folded newspaper. This term is disliked by many designers I know (myself included) because we know that although first impressions are very important, users will inevitably scroll down a page to see the remainder of the content. Also, the "fold" in digital is different depending on what device the user is on, so designing with a specific size in mind will actually do more harm than good." (Source: Natalie Be'er, Huge)

Add more value v. Something a client requests when a project is already overbudget. (Source: D'Wayne Edwards, Pensole)

Approachable adj. Something super boring. (Source: Jesse Reed, Pentagram)

ASAP  adv. "This acronym really irritates the shit out of me, so I believe it means this: As Slow As Possible. Otherwise, why not give me a fucking date?" (Source: Eddie Opara, Pentagram)

Authentic adj. Something fabricated to feel like it was not fabricated. (Source: Chelsea Vandiver, Ziba)

Authoritative adj. An antonym for friendly. (Source: Team, Ammunition Group)


Big data n. A number, table, chart, or database that may be very large or very small, but is dependably very impressive. (Source: Alex Geller, Fathom)

Brainstorm session n. "We'll get together and sell you our ideas in a casual group forum." (Source: Team, Ammunition Group)


Celebrate v. In sneaker design, a way to say: "Make it look like the old shoe." (Source: D'Wayne Edwards, Pensole)

Charrette n. Because designers don't sound pretentious enough already, so let's throw in a French word. (Source: Jake Knapp, Google Ventures)

Classic adj. A politically correct way of saying 'boring.' (Source: D'Wayne Edwards, Pensole)

Clean adj. Example: I want a design that looks clean. Undefinable. No one exactly knows what this means. (Source: Mark Kawano, Storehouse); Smooth and uninterrupted design. The visible elements are functional, not embellished. Easy on the eyes. (Source: @SoftGoodsJess on Twitter)

Collaboration n. A project combining the inputs of multiple people. Frequently used in place of the traditional "client/consultant" or "employee/employer" title. Collaborator is seen as a more valuable relationship working as peers. (Source: Dana Krieger, Minus-8)

Collaborative adj. Working with your partners, instead of just telling them what to do. (Source: Deroy Peraza, Hyperakt)

Collaborative process n. Client would like to make the decision. (Source: Team, Ammunition Group)

Commercial adj. Something that works now, rather than when the product will actually come to market (Source: D'Wayne Edwards, Pensole)

Contemporary adj. A solution that is fresh and appropriate to the current marketplace. A classy, slightly longer-term version of trendy. The opposite of retro. (Source: Dana Krieger, Minus-8)

Content n. What used to be called "writing." (Source: Carl Alviani, Ziba)

Cool adj. An adjective used to describe any color associated with blue. (Source: Katie Henderson, Huge)

Creating an experience v. Designing a banner ad you can click on. (Source: Stefan Sagmeister, Sagmeister & Walsh)

Crisp adj. A design with tight edges and materials. (Source: Team, Ammunition Group)

Critical Path n. The most important things you need to pay attention to in a design. (Source: Team, Ammunition Group)


Data ink ratio n. If your information design were a car, this would be its miles per gallon rating (Source: Brian James, Fathom)

Decorative adj. A four-letter word. (Source: Sagi Haviv, Chermayeff & Geismar & Haviv)

Design research n. See: research. Adding the word "design" in front makes your focus groups seem less like total bullshit. (Source: Nate Bolt, Ethnio)

Design thinking n. Just a fancier word for brainstorming. See also: ideating. (Source: Mark Kawano, Storehouse); Gluing innovation and collaboration together with some common sense and some flash cards. (Source: Deroy Peraza, Hyperakt)

Disruptive adj. A design that both changes the market and simultaneously references what currently exists. No one likes it. (Source: D'Wayne Edwards, Pensole); Break some rules until we realize we can't really break any rules. (Source: Paul O'Connor, Ziba)

Do a walkthrough idiom. Translation: try to stay awake. (Shawn Harrington, comments)


Ephemera adj. A fancy word for printed material that has a short life span. Usually posters, brochures, or invitations. (Source: James Grady, Fathom)

Executive review n. An overly simplified presentation of actual work. (Source: nitishq on Twitter)

Experience n. The gestalt of a complete solution that considers the solution of a core product as well as all the surrounding context like packaging, messaging, and customer journey. Most designers see themselves as responsible for a consistent positive experience with a product or brand rather than resolving just the core product. Also called UX. Few designers would not see "experience" as their expertise. (Source: Dana Krieger, Minus-8)

Exploring notions of typographic instability v. "I'm putting the outlines of several different typefaces on top of each other." (Source: Stefan Sagmeister, Sagmeister & Walsh)


Familiar adj. A term non-designers use to say they like something. See also: progressive. (Source: D'Wayne Edwards, Pensole)

Faster adj. Put more shit on a design. (Source: D'Wayne Edwards, Pensole)

Feature creep n. When a client requests more deliverables with the expectation of no additional cost after a project is bid and underway. (Source: Linda Cobb, Bumpercrop Studio)

Feminine adj. Anything tasteful. (Source: D'Wayne Edwards, Pensole)

Fit and finish n. Use this phrase to make it seem like you embody Apple's design principles. (Source: Nate Bolt, Ethnio)

Flat adj. Ugly. (Source: Chelsea Vandiver, Ziba)

FPO adj. An acronym technically meaning "For position (or placement) only." What it really means: stock photography sucks, please let us actually shoot this. (Source: Colin Murphy, Huge)

Framework n. "A diagram that proves I am right." (Source: Chelsea Vandiver, Ziba)

Frankensteining v. The combination of the best parts of multiple independent concepts into a single uber-concept. Beware this siren song. The sum is rarely greater than the parts. (Source: Dana Krieger, Minus-8)

Fresh adj. A synonym for something that feels new. (Source: Team, Ammunition Group)

FTUX n. A vaguely profane sounding acronym meaning "First Time User Experience." See also: NUX. (Source: Mark Kawano, Storehouse)


Gating item n. Something that prevents a design from going to market. Example: "We don't want packaging to be the gating item." (Source: Team, Ammunition Group)

Give them a finger idiom. Intentionally placing a glaring mistake (e.g., typo in headline) so the client points their finger at that mistake, rather than pointing their finger at something more fundamental. (Source: Joel Emmett, comments)

Grilled cheese n. A menu icon represented by two stacked lines. (Source: Deroy Peraza, Hyperakt)

GSP idiom. Acronym for "get shit paid." (Source: Nyuudo on Twitter)

Guerilla adj. Typically paired with "research," guerilla can refer to any process that is done quickly or without a completely rigorous process. (Source: Dana Krieger, Minus-8)

Guidelines n. Telling a client exactly what to do—forever. (Source: Sagi Haviv, Chermayeff & Geismar & Haviv)


Hack v. A quick and dirty approach to problem-solving. To hack is to be a free-thinker and unafraid to break rules in search of the right answer. The cool new version of prototyping is hacking. (Source: Dana Krieger, Minus-8)

Hamburger n. A menu icon represented by three stacked lines. (Source: Deroy Peraza, Hyperakt)

Holistic approach n. Translation: "Let us do everything for you, we need the money." (Source: Katie Henderson, Huge)

Honking adj. Ugly. Synonym of 'horsey', just more fun to say. (Source: Julie Bunnick, comments); Too big in general. (Source: Normalcod, comments)

Horsey adj. Ugly. See also: honking. (Source: Chelsea Vandiver, Ziba); Too big or ungainly for the space it's in. (Source: Norcalmod, commnets)


I showed this to my (wife / husband / other)… phrase. "I don't like the concept, but would rather attribute the criticism to someone else." (Source: Todd Greco, Ziba)

Ideating v. Another fancy word for brainstorming. See also: design thinking. (Source: Mark Kawano, Storehouse)

Ideation n. "Give me time to think about stuff." (Source: Katie Henderson, Huge)

Immersive experience - n. Low hanging fruits on the design tree that sound impressive. See also: multi-sensorial touchpoints. (Source: derjo_de on Twitter)

In progress idiom. "This means that we either don't like a design yet, or there are things wrong with it we haven't figured out yet." (Source: Team, Ammunition Group); "We have nothing to show you, because we haven't started working on your project yet." (Source: Charles Samuels, comments)

In real time idiom. A solution that is developed on the fly without prior planning. This has a more positive connotation than saying "unprepared." (Source: Dana Krieger, Minus-8)

Industrial chic adj. Unknown. Something made by wealthy artisans? (Source: Jesse Reed, Pentagram)

Infographic n. The same information that's in the text, but in a different font and with a lot more pictures. (Source: Carl Alviani, Ziba)

Innovation n. Not doing things in the same top-down bureaucratic way as you were doing them before. (Source: Deroy Peraza, Hyperakt)

Insight n. Translation: what came up when I Googled "trend" plus the name of your industry. Source: mrBallistic on Twitter)

Internal review n. "We need to see what we've actually done so far." (Source: Team, Ammunition Group)

Intuitive adj. The "ideal" product interaction. Based on the assumption that there are built in instincts in all human beings that provide the keys to a product experience that is easy and enjoyable. Examples of intuitive interactions are often in fact just familiar. What may be intuitive to one person (based on his/her experience) may be counter-intuitive to another person. (Source: Dana Krieger, Minus-8)

Invitational adj. A synonym for friendly. (Source: Team, Ammunition Group)

Iterate v. "Try another version, please." (Source: Team, Ammunition Group)


Magical interaction n. Any design with magnets. (Source: Team, Ammunition Group)

Makai target consumer n. A nebulous, imaginary consumer who can be retrofitted to support anything it is that I'm saying at any given moment. (Source: D'Wayne Edwards, Pensole)

Make it look like Apple v. "We have no idea what we want." (Source: Chelsea Vandiver, Ziba)

Make it sexy v. "We have no idea what we want." (Source: Chelsea Vandiver, Ziba)

Marketer n. "A term I was once called trying to push through a bus shelter ad with very witty copy." (Source: Jesse Reed, Pentagram)

Masculine adj. Any design with straight lines and angles. (Source: D'Wayne Edwards, Pensole)

Megamenu n. A dropdown menu with a ton of content. (Source: Deroy Peraza, Hyperakt)

Merch together v. Make it all the same color. (Source: D'Wayne Edwards, Pensole)

Modern adj. Something that looks good, but your client doesn't know what it is. (Source: Katie Henderson, Huge); Looks like an iPod. (Source: D'Wayne Edwards, Pensole)

Multi-channel adj. An obsolete term people use when they mean "multi-device" instead. (Source: Kate Proulx, Huge)

multi-sensorial touchpoints n. Low hanging fruits on the design tree that sound impressive. See also: immersive experience. (Source: derjo_de on Twitter)


New material n. "We're still trying to find a spot for that uber-cool but expensive ceramic we saw once." (Source: Team, Ammunition Group)

Not fully resolved adj. "We're probably going in the wrong direction." (Source: Team, Ammunition Group)

NUX n. A vaguely profane sounding acronym meaning "New User Experience." See also: FTUX. (Source: Mark Kawano, Storehouse)


On-trend adj. A back-handed compliment similar to fast follower. Applying proven ideas rather than pushing forward. (Source: Dana Krieger, Minus-8)


Pain points n. Things that will be difficult for people. (Source: Team, Ammunition Group)

Parallel path n. "There's a difference in opinion. May fate shine on the winner in terms of schedule and budget." (Source: Team, Ammunition Group)

Pivot v. Where a client spins around and becomes something else, like a ballerina! (Source: Eddie Opara, Pentagram)

Pop of color n. Literally anything that has color when other things don't. (Source: Katie Henderson, Huge)

Problem set n. "The things you already asked us to work on." (Source: Team, Ammunition Group)

Progressive adj. An adjective designers use to say they like something. See also: familiar. (Source: D'Wayne Edwards, Pensole)


qualitative research n. "We only had time to interview four users." (Source: mrBallistic on Twitter)

quantitative research n. The infinite monkey theorem in practice. (Source: mrBallistic on Twitter)


Rag n. The edge of the text that no one but designers cares about. (Source: Katie Henderson, Huge)

Rapid prototyping n. Quickly verifying an idea rather than assuming you are right, typically using a 3-D printer and Arduino. (Source: Dana Krieger, Minus-8)

Relevance n. The appeal of a solution to a particular user group. Companies find it especially difficult to maintain cultural relevance as technologies change. (Source: Dana Krieger, Minus-8)

Research n. Something you should do, even though nobody will listen. (Source: Nate Bolt, Ethnio)

Robust solution n. "We think it will work." (Source: Team, Ammunition Group)


Shaping someone's understanding v. Design that conveys to the audience the underlying strategy or message. (Source: Team, Ammunition Group)

Sleek adj. The generic term for things that feel cool, modern, and or "designy." Frequently heard in focus groups as a positive. (Source: Dana Krieger, Minus-8)

Slow consumer n. Someone who doesn't know what's cool. (Source: D'Wayne Edwards, Pensole)

Slower adj. Put less shit on it. (Source: D'Wayne Edwards, Pensole)

Sustainability n. A wide-ranging term which captures all the philosophies on how to make responsible choices to protect our environment. (Source: Dana Krieger, Minus-8)

Synthesize v. "We're going to take what we heard you want, pick out the best stuff, and throw away the rest." (Source: Team, Ammunition Group)


Tasty adj. A term meaning 'attractive design' driven into the ground by yuppies in the late 70's and early 80's. (Source: Packgraphics in the comments)

Technical debt n. "I hacked this together to hit the deadline, and now we have to rebuilt it so it doesn't explode." (Source: mrBallistic on Twitter)

Thinking outside of the box v. What you did last year. (Source: Stefan Sagmeister, Sagmeister & Walsh)

Third read n. A solution that has been considered to a very high level of detail. The designer has considered elements that won’t be appreciated by the user until they look at the product for the third time. Interest in this level of solution is seen as a sign of craftsmanship. (Source: Dana Krieger, Minus-8)

Tight adj. Well-resolved. A design that features perfect detailing. (Source: Team, Ammunition Group)

Timeless adj. A solution that will not be embarrassing in the future. (Source: Dana Krieger, Minus-8)

TM n.The process of trademarking a new slogan, name, or other communication to express a new approach to design-based problem solving. This cliché captures the design industry’s thirst for invented words that describe innovative processes. The most desirable trademarked terms are mashups of two established concepts (Source: Dana Krieger, Minus-8)

Too-pushed-on adj. Translation: you've gone too far. (Source: D'Wayne Edwards, Pensole)

Touchpoints n. Places in a design where something happens. (Source: Team, Ammunition Group)

Trendy adj. Typically, a dirty word in the design world, referring to a solution that appeals to the short-lasting whims of society. The opposite of timeless. See contemporary. (Source: Dana Krieger, Minus-8)


Understated elegance n. Something overpriced without too much explanation. (Source: Jesse Reed, Pentagram)

Universal Design n. The search for solutions that appeal to humanity as a whole. (Source: Dana Krieger, Minus-8)

Unsophisticated. adj. Ugly. (Source: Chelsea Vandiver, Ziba)

Up-level v. To identify a more significant problem or opportunity beyond the original request. Up-leveling a conversation shows your ability to think big picture. (Source: Dana Krieger, Minus-8)

Usability study n. "Get more numbers to convince the team and push obvious design solutions." (Source: nitishq on Twitter)

User advocate n. Most designers seek to represent the needs of a potential customer and provide a counterpoint to the myopic point of view that is common within large companies. Related to experience design. (Source: Dana Krieger, Minus-8)


Voice-controlled adj. Something that increases your budget by a factor of 10. (Source: Todd Greco, Ziba)


Warm adj. An adjective used to describe any color associated with red. (Source: Katie Henderson, Huge)

White space n. Those blank areas. (Source: Katie Henderson, Huge)

Widow n. When a lonely word is left on a line by itself. (Be nice! Give it a friend!) (Source: Katie Henderson, Huge)

Wireless adj. Something that increases your budget by a factor of three. (Source: Todd Greco, Ziba)

Wordmark n. Not just a font. A special font. (Source: Sagi Haviv, Chermayeff & Geismar & Haviv)




Neenah Paper

Neenah Paper is recognized as a world-class manufacturer of premium writing, text, cover, specialty and private watermark papers.

Headquartered near Atlanta, GA, Neenah Paper is entirely focused on the premium paper market. They are committed to producing only superior quality products and developing new technologies that meet the needs of designers, consumers, printers and merchants and ensure that paper remains a vital and vibrant medium of expression.

With multiple manufacturing facilities in Wisconsin, prime importance is also placed on offering recycled and alternative fiber products to our customers while we continuously focus on reducing our own environmental footprint.

French Paper

French Paper Company has been manufacturing paper for more than 140 years in the same community of Niles, Michigan. In an industry known for corporate acquisitions and shutdowns, French Paper has persevered, emerging as one of the strongest, smartest, and most consistent paper brands around.

Remaining as one of the last, small, independent mills in America, French Paper has learned to take their direction from customers, not corporate consultants. They keep their eye on the bottom line by improving their product lines, and when they talk about stock, they mean papers, not shareholder value.


Mohawk makes high-performance papers and envelopes for the professional design and print communities. Products are developed to support the full range of printing platforms – from letterpress to offset to toner and ink jet. In 2011 we began selling non-paper digital substrates and pre-converted products for digital presses.

Sappi Fine Paper

Sappi Fine Paper is a leading producer of coated graphic paper, used in producing calendars, catalogues, brochures, books, premium magazines, direct mailings and annual reports.

The division also produces a range of:

  • Uncoated graphic and business paper,
  • Coated and uncoated speciality paper – such as paper used in flexible packaging – and
  • Casting release paper used in the manufacture of synthetic leather and decorative laminate products.

Reich Specialty Paper

Reich Paper has been offering specialty papers to designers, printers, and connoisseurs of fine paper for over 50 years. Founded in 1958 by Daniel O. Reich, the company today is international in outlook, but remains a small, family-owned and customer-focused business.

Reich Paper products are readily available throughout the US and Canada, and are stocked in several locations for quick delivery.

Whether you are a designer, printer—or just love paper—we are available to answer any questions you may have about purchasing or working with our specialty papers and envelopes.

New Leaf Paper

New Leaf Paper leads the paper industry in the development and distribution of environmentally superior printing and office papers that compete aesthetically and economically with leading virgin-fiber products. New Leaf Paper offers a wide selection of coated, uncoated and office papers, many with 100% post-consumer recycled content and Forest Stewardship Council certification.

Finch Paper

Finch specializes in uncoated papers for digital and traditional printing markets, and they often customize tailored substrates for specific applications. Our promise is simple: affordable products, proudly made in the U.S.A. with environmental integrity, and delivered with the type of personal service that you will respect and remember.

Mac Papers - Supplier

Mac Papers is the leading supplier of fine printing papers and envelopes in the Southeast. We also provide graphic supplies, wide format media and equipment, packaging solutions, and office supplies, as well as custom product and logistics solutions for high-volume paper users.




Stock Imagery

Stock Imagery



iStock, an original source for royalty-free stock images, media and design elements. Artists, designers and photographers from around the world come here to create, work and learn. Although iStock started with just a handful of photos in 2000, they now offer vector illustrations, videos, music and sound effects.

Millions of people depend on iStock for affordable prices and exceptional quality. All iStock files are royalty-free1, which means you only have to pay once to use the file multiple times. We even offer a Legal Guarantee1 - our promise that content used within the terms of the license agreement will not infringe on any copyright, moral right, trademark or other intellectual property right, or violate any right of privacy or publicity.

Getty Images

A leading provider of digital media worldwide, creating and distributing a range of assets – from royalty-free stock photography and editorial imagesto video, music and multimedia – that help communicators around the globe tell their stories.

Corbis Images

Corbis is a leading digital media company and entertainment consultancy empowering advertisers, publishers, brands, and other media producers to break through the clutter by accessing and integrating with the world's great creative content.

Through its branded websites Corbis ImagesCorbis EntertainmentCorbis Motion, and Veer, the company helps the creative community produce distinctive work for websites, magazines, newspapers, books, television and films.

Corbis has offices in North America, Europe, Asia and Australia that serve more than 50 countries.


StockFood is the world’s leading food specialist among media agencies. We provide creative professionals with the most wide-ranging, high-quality collection of food images and videos available anywhere. Our offerings also include feature articles with images and text, and recipes in several languages.





DPI - a abbreviation for dots per inch. Refers to the resolution at which a device, such as a monitor or printer, can display text and graphics.

Image Resolution (PPI) - Image resolution is the number of pixels displayed per unit of length in an image, usually measured in pixels per inch. An image with a high resolution contains more, and therefore smaller, pixels than an image of the same dimensions with low resolution that is greater than the printer's resolution (a factor of 2x is appropriate).

PDF (Portable Document Format) - Document format developed by Adobe for handling documents in a device and platform-independent manner. It allows files to be viewed, transmitted, printed, and archived in a single format. PDF documents can retain a full range of color, graphics, and high-quality typography. Reduced resolution PDF files make it possible to transfer them efficiently over the Internet for copy checking and on-screen proofing.

Process Colors - Multicolor printing that simulates full-color imagery. Typical systems for printing process color include cyan, magenta, yellow and black (CMYK) and Hexachrome (CMYK plus green and orange).

Spot Colors - Refers to a method of specifying and printing colors in which each color is printed with its own ink rather than by a combination of the four process colors (CMYK). The purpose of spot colors can be to simplify a color match or to expand the range of colors available in a printed project.


Vector Graphics - Digital images determined by specified points and mathematical functions. A benefit of vector graphic over raster, or bitmapped, graphics is a smaller file size.

Raster Graphics - An image recorded by specifying the color at each cell of a grid. An individual cell in the grid is called a pixel (short for "picture element") and the grid of pixels is called a raster.


Aqueous Coating - Water-based varnish coating that adds gloss and can make them more durable and less prone to fingerprints and smudges. 

Bleed - A bleed extends objects off the print area to ensure that when the paper is trimmed during finishing process, the ink coverage extends to the edge of the paper. The general convention is to extend the bleed .125 inch off the sheet.

Coated Paper/Stock - Paper that has been given a shiny coating in manufacture, helping seal the paper.

Cover Stock - Heavy-weight paper used for the covers of publications, menu covers or magazines.

Crossover - a crossover is a printed object that extends from one page to the next. Because a single object is printed on two sheets of paper (or on two sides of the same sheet of paper), the pages must be carefully aligned in the final printed piece.

Die - A stamping tool used in embossing and cutting.

Embossing - Producing a raised image in paper by means of a die striking from the back of the paper into a counter-die at the front.

Imposition - The arrangement of pages for printing on a press sheet in such a way that they appear in correct order when the sheet is folded.

Letterpress - Relief printing directly onto the paper. The oldest form of printing. Raised areas of the plate hold the ink and transfer it directly.  

Screen Printing - Printing process used to print on garments, industrial products, and signs. The process involves making a stencil with fabric and a photosensitive coating, and using very thick plastic ink and a squeegee to force the ink through the stencil onto a substrate.

Signature - A groups of pages printed on the same sheet, front and back. After printing, the sheet is folded so that the pages fall in correct order.

Uncoated Paper/Stock - A type of paper that isn't coated with a gloss surface treatment.

Varnish - A clear or tinted ink that adds a sheen or gloss or even a matte-surface quality to the press sheet. Varnish usually requires an extra printing plate with images for the desired areas to be coated.


CMYK - The inks used in color process printing; the usual abbreviation for cyan, magenta, yellow, and black. 

Color Space - The color environment in which an image exists. Common color spaces include RGB (red, green, blue), CMYK (cyan, magenta, yellow, black), Lab (based on one channel for luminance and two color channels), and greyscale.

RGB - For screen and computer displays, a spot on screen emits varying amounts of red, green, and blue (RGB) light combined to define the spot's color.


Copyfitting - a typographic process of adjusting the size and spacing of type to make it fit within a defined area or on a definite number of printed pages.

Display Type - Type larger than that of the body text, used for headlines and display.

Font - A single style, weight, and width of a typeface. An example is Times Bold Extended. Times is a typeface family, Roman is a style, Bold is a weight, Extended is a width. The terms font and typeface tend to be used interchangeably.

Font Family - Also called a typeface family. A collection of similar fonts designed to be used together. The Garamond family, for example, includes roman and italic styles, several weights (regular, semibold, and bold), and several widths (extended and compressed).

Glyph - The basic building block in typesetting is a glyph - a letter, numeral, or symbol; groups of glyphs together are called fonts.

Kerning - The adjustment of horizontal space between pairs of characters to create a perception of uniformity; critical where large typefaces are used, as in headlines.

Letterspacing - Letterspacing adjustments are applied to a block of text as a whole, and are sometimes referred to as tracking. This is distinct from kerning, which adjusts space between pairs of letters. Letterspacing is used to improve legibility and to fit more or less text into the given space. 

Point - A unit of measure in typography. Represents exactly 72 to the inch.

Sans-Serif Font - A typeface without serifs, the tiny ornaments that are found on the tips of letter parts.

Serif Font - A small, decorative stroke appearing at the ends of the main strokes that define a letter. 


Accordion Fold - Two or more parallel folds that go in opposite directions, forming a zig-zag appearance.

Bindery - A facility that performs post-press finishing operations such as folding, binding, inserting, etc.

Bleed - Ink coverage that extends past the trim edge to compensate for movement on press and trim variations in the finishing stages. A designer should extend bleeds at least 1/8" past the document edge before sending a digital file to the printer.

Caliper - The measure of paper thickness expressed in thousandths of an inch.

Compensation - A mathematical adjustment in panel length and/or width made to accommodate for the dimensionality of the sheet, and for standard variation in the folding process.

Cracking - The breaking of paper fibers at the fold caused by the stress of the folding process. A fold against the grain on a heavyweight sheet and dark solid ink coverage may exacerbate the visibility of cracking. Scoring the sheet before folding helps to alleviate the problem.

Die - A pattern of knives or metal tools used to crease, stamp, cut, perforate or emboss into a substrate.

Die-Cut - Using sharp steel rules to cut paper or board into a specified shape.

Die-Line - For the die-cutting process, a line drawn by the designer or prepress professional that shows the print-finisher where to place the die.

Dog-Ear - An unsightly bend at the corner of a folded sheet caused by snagging in the folding machinery or careless handling.

Finishing - An operation completed after the printing process. This includes die-cutting, scoring, folding, gluing, foil stamping, laminating, collating, binding and more. Finishing units may be offline or attached to the end of a press.

Finished Size - Finished size is the exact dimension of the piece when completely folded and trimmed. Also called folded size.

Flat Size - The exact dimensions of a finished piece when laid out flat.

Folding Dummy - A paper mock-up to show the bindery exactly how the printed piece is intended to fold.

Gate Fold - When two or more panels fold in toward the center from opposing sides.

Grain Direction - In the commercial paper making process, pulp fibers align themselves in a single direction - hence, the terms "with the grain" and "against the grain."

Inline Finishing - Manufacturing operations such as addressing sorting, scoring, folding, die-cutting and converting that are performed as part of a continuous operation that occurs on press right after the printing process or in a single piece of equipment as part of the folding/binding process.

Litho Score - A litho score is made on press by a scoring rule mounted onto one of the impression cylinders.

Mechanical Folding - Folding that is automated and done on a machine, as opposed to hand folding.

Page - One side of a panel.

Panel - A small sheet having two pages, one on each side. A panel is defined by the crease of a fold or the trimmed edge.

Parallel Fold - Folds made parallel to each other.

Perforation - Punching a row of small holes or incisions into a sheet of paper to make it easier to detach, to allow air to escape from signatures, or help prevent wrinkling when folded.

Pop-Up - A sheet that is specially cut and folded so that, when opened, it takes on a three-dimensional effect.

Proprietary Folds - These are formats and structures owned and patented as Intellectual Property by individuals or companies. Permission must be obtained for their use. Third party usage rights are sometimes granted under a royalty or licensing agreement, but at the sole discretion of the patent holder.

Right Angle Fold - A fold that is perpendicular to another fold.

Score - To compress or crease paper to facilitate folding or tearing, to prevent cracking, and to ensure proper placement of the fold.

Signature - A folded, printed sheet that forms a section of a printed piece or book. Paging for a signature is usually a multiple of four or eight.

Soft Fold - An additional gentle fold in half made by machine, generally for mailing purposes.

Substrate - Any base material with a surface that can be printed or coated.

Wafer Seal - Also commonly called a tab, an adhesive seal used to keep a folded piece from opening. Used to meet mailing regulations or for decorative effect.

Z Fold - A fold where the panels fold in opposite directions forming a Z appearance. Also known as an accordion fold.




Color of the Year | Pantone 18-1438 Marsala

“A naturally robust and earthy wine red, Marsala enriches our minds, bodies and souls."






MyFonts is located near Boston, Massachusetts, USA. Their mission is to make it simple for everyone to find and buy fonts.


Archive of freely downloadable fonts.

I Love Typography

This site aims to make the subject of typography more accessible, to bring the study of typography to the masses, if you will. It’s just about impossible to imagine a world without type, but at the same time type’s ubiquity has most of us taking it for granted.


Font foundry providing superior quality typographic products and services to brand managers, designers, publishers, IT administrators and product developers. Home to legendary typefaces including the Helvetica®, Frutiger® and Univers® families, We provide trusted, global design expertise and are committed to serving the design community.


Since 1989, Jonathan Hoefler and Tobias Frere-Jones have helped some of the world's foremost publications, corporations, and institutions develop their unique voice through typography. Their body of work includes some of the world's most famous designs, typefaces marked by both high performance and high style.


We carry thousands of fonts from both major vendors and indie foundries. But, unlike the other guys, our font pool is carefully selected for technical and design quality. You won't find any fly-by-night fontage here.