With native advertising in a definite mature phase, there are more ways than ever to execute native campaigns on almost any platform you can think of. As a result, the spectrum of campaign types that people call “native” has never been broader.
But the secret to success in native advertising isn’t to jump on the latest platform or content trend. Instead, it’s to have a solid strategy and leverage the power of co-branding to get the client’s message to the right audience in a credible way.
Join Atlanta Ballet CMO, Tricia Ekholm and the AJC’s native advertising lead, Lance Helms, for an inside look at publisher-driven native advertising showing how native helped power the Ballet’s campaign to introduce their new artistic director, Gennadi Nedvigin to the Atlanta market.