• General Assembly (map)
  • 650 North Ave NE
  • Atlanta, GA
  • United States

About This Class

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a seven-step methodology called Strategic Mapping that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.


  • Learn how to develop and implement a social media strategy.
  • Find out how to manage and adapt your strategy when working with big teams, small teams, or volunteers.
  • Be able to measure your social strategy.
  • Discover how to incorporate a social strategy into your other marketing.

Prereqs & Preparation


Preparation: Please bring a laptop or materials to take notes

Kevin Sandlin 
Serial Entrepreneur