Metrics That Matter: How Atlanta's Top Marketers Are Using Dashboards

“What gets measured gets done” is how the maxim goes. But in this era of big data, that saying comes with a question mark. Companies collect far more data than they can or should act on, and the challenge is to identify which data merits attention and of that, what should drive decisions. Dashboards have come into increasing use as a way to focus on the data that should drive what gets done.