Beverage marketing and consulting agency serving chain hospitality operators since 1990.
Largest client-customized beverage program management organization in the hospitality segment.
Pioneers in developing creativity-meets-technology solutions that drive sales, margins and operational superiority.
Proven track record for creating innovative, effective spirits, beer, wine and nonalcoholic beverage programs that consistently exceed client expectations.
Through our core values of teamwork, integrity, service and professionalism, we move your staff to sell and your guests to purchase. We accomplish this inside a framework of open accounting policies and a decision not to accept placement fees; taking that stand has built our reputation in the industry. We offer recommendations with the care and responsibility you would expect from a company that specializes in alcoholic beverages. We expect the same from our clients, their management and the bartenders and wait staffs who serve these products. Rely on us to listen well and develop a comprehensive, A-Z beverage marketing program—or any of the parts in between—that fully meets your needs.
Beverage Marketing Fund Management
Operational + Service Consulting
Bartender + Server Training
IMI builds pairings, engages to inform, inspires to elevate. We make it fresh...yet familiar. Our goal is to over-deliver on the food and beverage experience in your bar, restaurant or hotel environment. Dedicated to the hospitality industry, IMI provides ideation, design and execution of award-winning marketing, merchandising, promotional and incentive campaigns.
Design + Ideation
Photography + Videography
Promotional Concepts + Materials
Production + Fulfillment
One inspired act almost always begets another. But to truly understand inspiration requires exploring the nature of motivation. We tap into the infectious aspects of sharing, peel back the challenges of learning and boil down selling to its essence. Our mission is to seek the engaging...the delicious....and the sometimes daunting to find meaning and discover the why.
Social Media Strategy
Digital Marketing Support
Training + Certification
Hospitality technology and big data, when leveraged effectively, can mean the difference between staying ahead of the curve and constantly playing catch up. We believe innovation must save time, provide better results and cost less than the alternative. There is a plethora of systems available both within and outside the industry to help automate backend processes for bar and restaurant operations. We’ve collected the shiniest and best—from menu management and promotion execution to local hospitality laws and interactive learning initiatives—to put at your disposal.
Custom Menu Systems
iManage Suite of Services
Online Promotion Tracking + Gamification
Creating and delivering well-conceived promotions starts with envisioning, then facilitating ideal partnerships between suppliers and vendors. It’s about marrying carefully selected brands with the most appropriate establishments or events such that the two are indistinguishable, yet uniquely individual. The art, and the magic, reside in our process, our people and our network. They shine through every project executed, as we strive to build relationships that outlive a single effort and ultimately help define our clients’ brands.
Bar Operations + Strategy
Larry McGinn | President
Don Billings | Chairman + CEO
Sherry King | Chief Financial Officer
Celeste Dinos | Vice President, Operations
Amanda Miles | Project Manager
Connie Allen | Administrative Coordinator
Jaclyn Mitchum | Project Manager
Kelly Tenedini | Project Manager
Lauren Laviola | Executive Director, C.O.R.E.
Lisa Mooney | Administrative Assistant
Nicole Walton | Project Coordinator
Sarah Wilburn | Project Manager
Cindy Mullins | Bookkeeper
Tina Nalazek | Senior Accountant
Anna Oliver | Account Manager
Bill McClure | Director, Beverage Category Management
Brandon Wise | Corporate Director of Beverage
Hilary Leister | Beverage Project Coordinator
Jason Lawrence | Beverage Account Director
Mark Greenhalgh | Account Manager
Patrick McGinn | Senior Account Manager
Sarah Hojnacki Murphy | Account Manager
Sherri Nadeau | Senior Account Manager, Business Development
Ashley Collins | Designer
Colleen Sisler | Digital Marketing + Production Manager
Jason Page | Creative Director
Mike Raven | Managing Editor, in The Mix
Tonya Rains | Creative Services Manager
Adam Billings | Director, Technology + Innovation
Rachel Morgan | Information Technology Manager